Ventures
01 · GTM Consulting for startups

How do we consistently get the right customers to buy?

For startups and emerging companies. Ventures helps startups move from product and idea toward market, customers, revenue, and scale.

Go-to-market consulting

More users, new markets, stronger partnerships.

  1. Market
  2. Customers
  3. Revenue
  4. Scale

Ventures helps startups and growing companies get more users, enter new markets, build strategic and international partnerships, and develop the go-to-market infrastructure needed to grow. We work with founders across customer acquisition, market entry, sales and outreach, business development, partnerships, positioning, growth strategy, and execution. Whether a company is preparing to launch, looking to acquire its first customers, or expanding into new markets, Ventures works alongside the team to identify opportunities and turn them into actionable growth initiatives.

Scope

We work across the entire go-to-market system.

Strategy

  • Market positioning
  • Ideal customer profile
  • Market segmentation
  • Competitive positioning
  • Pricing strategy
  • Offer development
  • Go-to-market strategy

Customer Acquisition

  • Outbound prospecting
  • Customer acquisition
  • Lead generation
  • Sales development
  • Campaign strategy
  • Acquisition channels

Sales Infrastructure

  • Prospecting systems
  • CRM workflows
  • Sales processes
  • Qualification
  • Follow-up
  • Conversion optimization

Partnerships & Business Development

  • Strategic partnerships
  • Channel development
  • Corporate relationships
  • Distribution
  • Business development
  • Market expansion

Brand & Market Presence

  • Positioning
  • PR strategy
  • Thought leadership
  • Content
  • Market communications
  • External relationships

Execution

We don’t stop at recommendations. Ventures works alongside founders to move initiatives from:

  1. Strategy
  2. Implementation
  3. Measurement
  4. Iteration
Our method

The Ventures GTM Framework

  1. 01

    Diagnose

    Understand the company, market, customer, economics, competitive environment, and existing acquisition channels.

  2. 02

    Position

    Clarify the company’s value proposition, target customer, offer, messaging, and differentiation.

  3. 03

    Acquire

    Build the channels required to consistently reach potential customers.

  4. 04

    Convert

    Develop sales infrastructure, qualification, outreach, follow-up, and conversion systems.

  5. 05

    Expand

    Identify partnerships, new markets, distribution channels, and additional revenue opportunities.

  6. 06

    Measure

    Establish the metrics that determine whether the system is actually working.

Case study

Supporting growth after a $2.5M funding milestone

How Ventures supported a FinTech client with $80M in assets under management once its seed round had closed.

Read the case study
Work with Ventures

Ready to build your next growth engine?

Whether you’re a startup searching for product-market traction or a service business looking for a more predictable customer acquisition system, Ventures can help you identify the opportunity and build the infrastructure to pursue it.

Book a Consultation Email us

Tell us where you are today, where you want to go, and what’s preventing you from getting there.